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In each business area, we apply the following five interrelated
technical approaches:
How do your existing and potential customers behave? What
are the logical groupings of these customers? Which groups have characteristics that
make them the most profitable to you? How should you attract and keep their
business?
What are the likely consequences of different management decisions or
actions?
(For customer responses, competitor reactions, employee morale, costs
and quality of service, engineering reliability and performance levels)
 | Quantitative risk and decision analysis |
What decisions best balance competing goals and optimally trade-off risk
against probable return?
(Example decisions: Technology choice, capacity planning, equipment
replacement scheduling, new product design, multi-market marketing planning and product
scheduling, allocation of resources across markets, products, and divisions).
Which combination or sequence of actions gives the most favorable
probability distribution of consequences?
| Risk communication for decision support: |
How can the causal relation between decisions and their likely
consequences be clearly displayed, communicated, and updated to have high impact on real
decision-making?
Cox Associates develops and applies decision support software systems that provide
intuitive, graphical interfaces and displays that help real decision-makers make better
(more confident, more timely, and more effective) decisions.
The steps of classification tree analysis, simulation modeling, decision analysis,
optimization of decisions or processes, and effective communication / presentation of
results, reinforce each other and help our clients to achieve measurable improvements in
their operations and in high-stakes business and engineering decisions.
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