Cox Associates: Superior Business Decisions
through Better Data Analysis
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Cox Associates has focused its products for the telecommunications industry in two areas:
A few examples of what we’ve done are mentioned here. We provide more details on each product below. Network Design and Optimization For free demo copies of programs demonstrating our network optimization software and its user interface, go to our software demos page. DESCRIPTION: Applies mathematical optimization technology to select hubbing, routing, link sizing, equipment purchases (switches, RF Equipment, multiplexers, cross-connects and optical equipment), and line leasing decisions to minimize the cost of the remaining build while meeting traffic and reliability / survivability constraints. Forecasts remaining cost-of-build and probable demand for new networks. See our discussion of cellular backhaul network optimization for a discussion of minimizing the cost of a traffic network. See our paper on optimal switch packing for a new technique that can reduce costs of switch capacity by 10% or more by carefully coordinating the mix of resources purchased over time. IMPACT: Reduce the costs of new network builds and expansions (e.g., for broadband, cable, frame relay and wireless telecommunications networks) by more than 10%. New Business Simulation ModelsDESCRIPTION: Provides a fully integrated model of marketing, engineering, and operations and their financial impacts in new businesses such as the Personal Communications Services (PCS) industry. Includes high-level models of subscriber purchasing behavior; predicted effects of pricing, advertising, and competition on market share and average revenue per subscriber; and relative costs and performance associated with different network engineering choices and build schedules. IMPACT: Reduce by over 50% the time to create and run financial and strategic scenarios. Improve planning validity and consistency. Help planners to focus on what can be controlled instead of on what has been assumed. Customer Behavior ModelsDESCRIPTION: Uses "machine learning" techniques from artificial intelligence and computational statistics to predict probable customer behavior in response to different product and service offerings, based on demographics, past purchases, and experiences. Compared to traditional market segmentation, our technique identifies specific combinations of actions that have the greatest predicted impact on customer purchasing behaviors in both the short run and the longer term. IMPACT: Reduce customer churn and retention costs by over 20% by allocating resources to factors that most affect loyalty.
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Send mail to jodi@cox-associates.com with questions or comments about this web site.
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